![]() ![]() Having worked for several brokers, Managing Director, Matthew Bailey-Jones, wanted to form a brokerage that brings back empathy and understanding where each client is as important regardless of their requirement. ![]() The company which was formed by Matthew Bailey-Jones, was set up to provide an efficient and transparent approach to commercial finance. Link Business Finance was formed in March 2020 trading under Link Business Group Ltd. Out of work Darren enjoys socialising and walking with his dog Peppa the Cavapoo. He is married to Louise and they have 2 grown up children, Lauren and Luke. He has always worked on the front line with businesses and corporates, and this gives his clients the confidence to work with an understanding and safe pair of hands.ĭarren has joined Alpha as an AR due to the culture and quality of the Alpha team, the growing panel of lenders and capabilities, and the flexible package that was offered.ĭarren is based in Manchester which has been his home for 52 years. Darren leverages on his network, his experience and skills that were honed during his time with Lloyds. Strategic provides clients with a ‘whole market’ solution for their Asset Finance, Invoice Finance, Commercial Property, Unsecured Loans and Trade Finance requirements. Alpha offers that opportunity and the tools to be the best in our field in both competitiveness and offering a market leading personable service.ĭarren Winterbottom worked for Lloyds Banking Group for 33 years, where he specialised in Mid-Markets Asset Finance and Asset Based Lending from 1998 to 2018.Īn opportunity to take voluntary redundancy 3 years ago saw Darren create Strategic Asset Finance Ltd, who are a North West based commercial finance brokerage. Create fantastic customer relationships where you become an invaluable part of their business and be friendly, professional and always available to help. The Goal: My ambition is to help businesses achieve their goals and growth plans using the best asset finance tools available in the market today. This role gained Ben a great wealth of knowledge within the construction, industrial & agricultural industries and an extensive understanding on how finance can help grow a business. Ben built fantastic customer and dealer relationships by creating tailored bespoke finance packages which allowed him to expand his portfolio to a wide range of assets and manage the full asset financing requirements of his customers. Ben specialised in using finance to aid the sale of JCB & Krone products within the construction, industrial and agricultural sectors liaising with dealerships to use finance as the point of sale tool to win sales. Professional History: Ben has spent the last 13 years with JCB Finance Ltd spending 8 of those years in asset finance sales as Territory Manager. ![]()
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